Careers with us

Marketing Executive

Job type: Permanent / Full Time
Hours of work: 37.5 hours per week
Location: Remote
Reports to: UK Marketing Manager

Job Description

Petcover is a global pet insurance provider covering all animals, from beloved beagles to majestic eagles, and a wide range of pet professionals and businesses. Already a market leader for pet insurance in Australia and New Zealand, we are now growing rapidly in the UK and Europe.

Join us on our journey and apply for our Marketing Executive role, which is as varied as our product offering.

Fully remote, this exciting hands-on role requires an experienced Marketing Executive to drive end-to-end campaigns to continue the growth of the business.

Job Overview & Responsibilities:

• Plan, design and execute integrated marketing campaigns to drive awareness, leads and action for B2C and B2B audiences.
• Lead on digital marketing activity, including email marketing, SMS marketing, PPC campaigns, paid social media ads, and SEO. Working with external agencies as appropriate.
• Utilise data to build customer segmentations and targeting.
• Measure and report on the performance of marketing activity and campaigns.
• Create and design online and offline marketing materials to be used across channels. Working with internal designers as appropriate.
• Plan and create content for social media accounts and websites.
• Monitor and analyse market trends and competitor activity.
• Use CMS to update website content and optimise user experience.
• Attend events in the UK when required.
• Work closely with global teams to support regional marketing activities.

Skills & Experience:

• 3+ years of experience in a marketing role.
• Educated to degree level in marketing or a related field (desired but not essential).
• Previous experience working within pet insurance or pet-related industry (desired but not essential).
• Excellent knowledge and understanding of digital marketing strategies and tools.
• Competent in data analysis and proficient in tracking and reporting performance metrics.
• Excellent copywriting skills, with the ability to craft persuasive and engaging campaigns.
• Strong written and verbal communication skills.
• High attention to detail.
• Excellent prioritisation and time management skills.

Person Specification:

• Keen to learn new skills and develop knowledge.
• A diverse interest in the marketing mix.
• Able to work autonomously, whilst remaining engaged with the wider team.
• A love of pets!

If you are an experienced Marketing Executive, looking for a role encompassing the full marketing mix and have a metrics-driven mindset, we would love to hear from you. Apply now to join Petcover.